E-mail Marketing

 What is Email Marketing

and Types, Benefits


Email marketing is a form a digital marketing. It's a powerful tool that businesses can use to build stronger relationships with their customers and drive sales.

What is email marketing?


Email marketing is a direct marketing strategy that involves sending commercial messages to potential and existing customers via email. Business can use email marketing to promote new products or services, share news, drive sales, and encourage customer loyalty.


Because subscribers choose to sign up for emails, it’s more likely to convert than other channels. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy.


Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization to engage target audiences more effectively. It’s about understanding your customer’s interests to develop long-term relationships.


Types of marketing emails


What is email marketing used for? Marketing emails can be promotional, informational, or serve a specific purpose in the buyer journey.

1. Promotional emails


Email marketing campaigns promote special offers, new product releases, gated content like ebooks and webinars, and your brand in general. A campaign can even consist of a series of emails (3-10) sent over several days or weeks.

2. informational emails


Newsletters are among the most popular informational emails. As the name suggests, a newsletter shares news related to your business. Think new milestones reached, new product capabilities, or featuring valuable content like case studies.
3. Retention emails

Retention emails keep your customers happy and always coming back for more. Retention emails are a valuable cornerstone of email marketing since a new contact is more costly to attain than keeping an existing contact.

These emails engage customers with your brand. You might introduce them to your product, share tips on how to use your product, send out a survey, or target uninterested contacts with a campaign to win them back.


Some examples of retention emails include: 

  • Welcome emails
  • How-to-use-our-product emails
  • Achievement emails
  • Next steps
  • Company news, stories, and events
  • Resources
  • Contests
  • User-generated content

The benefits of email marketing


From order confirmations to newsletters, emails are an essential part of the growth and management of your business.


Email marketing helps you achieve three key objectives:

1. Drive sales


Launching a sale or promotion? You can send your subscribers an email marketing campaign to drive sales. In addition, try using these email marketing techniques to boost conversions further:

  • Send coupons or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.

2. Increase brand awareness


What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.


Showing up in someone’s email inbox will help your brand stay current in the minds of subscribers. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message.


3. Strengthen customer loyalty


Email drives customer loyalty at every stage of the buyer journey: lead nurturing, conversion, onboarding, and retention. Email marketing is a necessary tool to use alongside a CRM to streamline communication.






 


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