Digital Marketing A Complete Guide

 ➲ What is Digital Marketing ?

      Types,Benefits

What Is Digital Marketing?

   Digital marketing is the use of websites, apps, mobile devices, Social media,               Search engine and other digital means to promote and sell products and services.   

How Digital Marketing Works

Digital marketing uses the internet and digital technologies to reach customers, promote brands, drive sales, and build business awareness. It works by targeting people throug digital channels such as websites, social media, search engines, mobile apps, and email. 

  

Types of digital marketing

                                                                                                                         

There are several types of digital marketing that businesses can leverage to increase the demand for their products and services. Here are some popular digital marketing types:

1. Search engine optimization (SEO)

                                                                                                                                                                     Search engine optimization (SEO) is a technique that seeks to improve the ranking of online material on search engines such as Google or Bing. If you have ever searched for something on Google, you’ve likely noticed that even the simplest search can yield millions of results. Yet, you probably rarely go past the first few suggestions. 

2. Social media marketing

  

Social media provides an interactive platform for customers and businesses. Various social media platforms are available and companies can leverage this to forge an interactive relationship with their customers. Using this type of media platform allows businesses to advertise their products directly to prospective buyers and ask for feedback from the buyers. With social media, companies can promote their products on their business page, use paid ads or use sponsored content. When businesses use sponsored content and paid ads, these media platforms display ads to prospective buyers based on the interest, age, and location of users.

3. Email marketing

  With email marketing, businesses can stay connected with prospective buyers by sending customized newsletters or special offers based on the customer's shopping history. The primary objective businesses hope to achieve using email marketing can be to boost their customer's interest and create awareness for their brand. Companies build an email list by creating engaging content and using compelling subject lines to get customers' attention.

4. Pay-per-click (PPC)

  With pay-per-click, businesses purchase traffic to their website by placing ads on search engines and paying a stipulated amount every time users click on the ad. Depending on the keyword, you can find this type of ad on the top of the search results page. 

Benefits of Digital Marketing

1. Cost-Effective and Measurable Results 

 Digital marketing gives you access to numerous tools that can track and analyze your campaign's performance. When you have hard data that you can  pull up in real-time, you can allocate your market dollars accordingly. You can  also adjust your marketing strategy as you go instead of scrapping it and starting over or finding out that your strategy didn’t work after the fact. This approach can save you thousands of dollars, giving you a higher ROI in the long run.

2. Unlimited Customer/Client Targeting Options

  What if your product is in the beta phase and you are performing market testing?           What is the fastest way to get results on how people respond to your brand or your latest campaign? Digital marketing gives you unlimited options for targeting the right clients at the right time. You can develop and refine strategies such as retargeting, audience lists, surveys, reviews, backlinks, landing pages, Google analytics and others to determine if you are hitting the mark and how well your campaign is performing.

3. Customer Reach Anywhere in the Purchasing Journey

  If digital marketing didn’t give birth to customer journey mapping, it made it more tangible and definable. You can now identify your brand touchpoints, choose your customer persona, understand your customers’ goals, map out your interactions and update your customer journey map instantly as needed.

Digital Marketing Strategy

   A digital marketing strategy is a plan for using channels to grow your visibility           online. It should look at factors such as your target audience, strengths and               weaknesses, and competitors. 

  To create an effective strategy you should use data across the business to inform      and speculate. This will help you establish which marketing channels to use or          test, your target audience, and how to communicate your message or brand.