Mobile Marketing
Mobile Marketing: Definition, How It Works, and Tools What Is Mobile Marketing? Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones . It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location. How Mobile Marketing Works Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, downloaded apps using push notifications, in-app or in-game marketing, mobile websites, or using a mobile device to scan QR codes . Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider. Mobile advertising targets audiences not so much by demographics but by behaviors; for instance, mobile advertisers may target certain users of one app in hopes their interest may translate to similar products...