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  Pay-Per-Click (PPC) An online advertising model in which an advertiser pays a publisher every time an advertisement is clicked What is Pay-Per-Click (PPC)? Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising. How the PPC Model Works The pay-per-click model is primarily based on keywords. For example, in search engines, online ads (also known as sponsored links) only appear when someone searches a keyword related to the product or service being advertised. Therefore, companies that rely on pay-per-click advertising models research and analyze the keywords most applicable to their products or services. Investing in relevant key...

  Digital Technology: Types and Examples of Its Applications Technology has transformed how people work, communicate, and seek information. Here's an explanation of digital technology and its examples. The development of technology has influenced the use of digital technology. This technology has changed how we work, communicate, interact, and access information. Today, digital technology encompasses hardware and software used to manage and manipulate data electronically. Types of Digital Technology Digital technology comes in many forms because our world is now interconnected. All access to knowledge, information, and personal data can be accessed through digital technology. Here are the types of digital technology commonly used: Computers and Hardware The digital technology we use daily includes computers, laptops, tablets, smartphones, servers, and other hardware used to process and store digital data. Networks and Communication Our daily lives are inseparable from the internet....

  Mobile Marketing: Definition,  How It Works, and Tools What Is Mobile Marketing? Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and  smartphones . It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location. How Mobile Marketing Works Mobile marketing may include  promotions    sent through SMS text messaging, MMS multimedia messaging, downloaded apps using push notifications, in-app or in-game marketing, mobile websites, or using a mobile device to scan  QR codes . Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider. Mobile advertising targets audiences not so much by demographics but by behaviors; for instance, mobile advertisers may target certain users of one app in hopes their interest may translate to similar products...

  What is Email Marketing and Types, Benefits Email marketing is a form a digital marketing. It's a powerful tool that businesses can use to build stronger relationships with their customers and drive sales. What is email marketing? Email marketing is a direct marketing strategy that involves sending commercial messages to potential and existing customers via email. Business can use email marketing to promote new products or services, share news, drive sales, and encourage customer loyalty. Because subscribers choose to sign up for emails, it’s more likely to convert than other channels. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy. Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization to engage target audiences more effectively. It’s about understanding your customer’s interests to develop long-term relationships. Types of marketing emails Wha...

  Social Media Marketing(SMM): What It Is, How It Works, Strategy What Is Social Media Marketing (SMM)?                Social media marketing is the use of social media-the platforms on which users build social networks and share information-to build a company's brand,increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage. Why Is Social Media Marketing (SMM) So Powerful?    The power of SMM is driven by the unparalleled capacity of social media in three    core marketing areas: connection, interaction. Connection :--  Not only does social media enable businesses to connect with     customers in previously impossible ways, but there is also an extraordinary      ...